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SELLERS GUIDE -
WE ARE HERE TO HELP!
So
you've
decided
to
sell
your
home
Let's
take
a
look
at
all
the
things
you
can
do
to
increase
your
chances
of
success.
First
of
all,
You've
come
to
the
right
place.
Your
CENTURY 21
Patty
Snell
sales
associate
is a
dedicated,
hard
working
real
estate
professional
who
will
do
his/her
utmost
to
help
sell
your
property
fast
and
at
the
right
price.
Now,
it
helps
to
understand
the
mindset
of
the
typical
home
buyer.
Most
buyers
have
certain
priorities
in
mind
when
they
shop
for
a
house.
By
the
time
they
finally
make
an
offer
to
purchase,
they
have
probably
visited
several
places
that
meet
their
basic
needs.
Presentation: Sell, Sell,
Sell
The combination of a myriad of small
factors adds up to increase your property’s sale ability. It is this
sale ability that sees one home sell faster than another.
Criticize your home;
look for its faults. Ask your CENTURY 21 agent to give you their
honest opinion. They sell houses every day and don’t have the
emotional ties you have.
Walk down the road away from your house.
Now, turn around and walk towards it; into the front yard, through
the house and into the backyard, this time viewing it through the
super critical eyes of a potential buyer. Note every negative;
straggly hedges, unswept pathways, finger-marked front door, scuff
marks in the hallway, flaking paint, dust, cobwebs, faded curtains,
moldy tiles, rust-marked sink, moldy shower curtain, unhealthy pot
plants.
Any of these things - however minor - will tell a prospective buyer
that the house has not been well cared for lately. This in turn has
them thinking “MAINTENANCE COSTS’ in capital letters.
It’s ironic that at the time you are leaving your house forever, it
has to look the best it ever has. Achieving this takes seriously
hard work. Get every member of the household involved in a major
spruce-up project.
Spring clean your house
Check interior walls and ceilings for signs of damp and mould and
clean it off. Polish woodwork, clean curtains, steam clean carpets
(especially if you have pets), wash wallpaper, clean bathroom walls,
tiles and grouting, polish brass or silver fixtures, clean inside
drawers and cupboards, get rid of scuff marks and clean major
appliances. Clean all small appliances, vents, skylights, and insect
screens. Give the house a thorough airing to rid it of smells, dust
and mustiness.
Wash down the outside of the house,
clean out the gutters, remove oil spills and other stains in the
garage or on the driveway, hose driveway and pathways clear of
debris.
Buyer’s eyes like order and open space
Clean out wardrobes, drawers, bookcases, and linen cupboards. Be
ruthless: send anything you haven’t used to a charity. Neaten what
remains: books flush to the edge of shelves, clothes on similar
types of hangers, facing one way, games stacked, largest at the
bottom, anything with a label facing forward. Store excess
furniture. Clean out the refrigerator and freezer of excess foods.
Dismantle collections (plates, ornaments, brick abreact): while some
people will admire them, others will feel claustrophobic or may find
them distasteful.
Rearrange your furniture if need be to create a maximum feeling of
space. During inspection times allow for people to clearly walk
through each room. Clear the street in front of your house of
litter, organize tools, coil hoses neatly, trim plants and shrubs,
weed out dying plants.
Repair, repaint, replace
Patch cracks, replace broken glass, repair wood rot, and replace
missing or loose tiles. Arrange for appliance and plumbing repairs.
Replace dull or dated light fixtures, broken or mismatched switch
plates or outlet covers. Repaint skirting boards, picture rails, and
any areas where scuff marks cannot be removed by cleaning. Repair
fences; make sure gates work easily and noiselessly. Re-enamel a
chipped bathtub. Repair broken or cracked steps. Check foundations
for cracks; and the condition of roof, gutters and down pipes.
Reseal deck if necessary, tighten railings for added safety.
Put your house into neutral
Neutral paintwork, carpets, curtains and décor can accommodate most
decorating styles. Get rid of loud wallpaper and controversial
artwork. Put away personal items. Neutralize any odors that may
linger in your house. Cooking odors or musty smells can be
alleviated by opening windows or masked with the sweet smell of a
vase of flowers, or burning some essential oils.
Add appeal with additional touches
If your garden looks a bit boring, buy some potted plants and
cluster them strategically. Fix house numbers, buy a new doormat and
improve outdoor lighting. Places vases of fresh flowers throughout
the house. Help buyers imagine their lifestyle by putting out your
outdoor furniture. And - cliché though it sounds - the smell of
brewing coffee or vanilla really boost the appeal of your home.
Playing ambient, relaxing music in the background can also help.
Light and small points add appeal
Open the blinds and let as much natural light into the house as you
can. Switch on all the lamps throughout the house and lights in
kitchen and bathroom.
Before open house
Make all beds before leaving the house. Tidy cupboards, drawers and
dressing tables. For best results wipe down shower or bath and sink
with a towel.
Put away personal care items. Clean up straight after meals and put
utensils away, don’t leave to dry on the kitchen sink. Tidy
newspapers, magazines, toys, games, videos and sporting equipment.
Empty wastebaskets, hide dirty clothes. Finish each room before
moving on to the next. Vacuum or sweep as necessary. Make sure your
house is a pleasant temperature. Tidy front and back yards. Sweep
front path and rake up fallen leaves.
Finally, take five! Allow yourself a few moments to take a breather
and sneak one more look around the house. Positively greet the real
estate agent with a smile and leave before advertised open for
inspection time.
What
makes
them
choose
one
home
above
the
others?
Experience
tell
us
that,
once
the
basic
requirements
have
been
met,
choosing
a
home
becomes
an
emotional
decision
for
many
buyers.
They
may
weigh
the
pros
and
cons
carefully,
but
in
the
end
they'll
often
choose
the
one
that
"feels"
right.
So
how
do
you
make
your
house
feel
like
the
perfect
home?
The
trick
is
to
communicate
subconsciously
by
appealing
to
the
five
senses.
Try
these
special
tactics
practiced
to
tip
the
scales
in
your
favor:
- Greet your visitors with the scent of fresh flowers or the aroma of freshly-baked bread or cookies
- have pleasant music playing softly in the background
- give the impression of spaciousness and airiness - remove bulky furniture, open the curtains, turn on extra lights
- display color photos of outdoor views during different seasons near the front and back doors
- build a homey atmosphere - have family photographs tastefully arranged here and there, but don't overdo it!
- add warmth whenever possible - turn on lamps rather than overhead lights, close curtains at night
These
tactics
are
especially
effective
if
you've
decided
with
your
CENTURY 21
Patty
Snell
sales
associate
on
holding
an
open
house
- an
occasion
when
it's
in
your
best
interests
to
pull
out
all
the
stops.
Ask
your
CENTURY
21
Patty
Snell
sales
associates
for
more
information
and
details.
Price
It
To
Sell
Your
CENTURY 21
Patty
Snell
sales
associate
is a
well-trained
professional.
He/she
will
help
you
determine
the
best
possible
price
you
can
get
for
your
property.
Ask
about
our
Free
home
evaluation.
Negotiating
The
Sale
Now
that
we
have
an
interested
buyer,
you
may
wonder
what
happens
next.
If
you
accept
the
offer,
what
can
go
wrong?
And
what
measures
should
you
take
to
protect
yourself
legally?
How
is
the
sale
finalized
legally?
When
do
the
new
owners
move
in?
What
expenses
are
you
responsible
for?
Once
everything
is
paid,
how
much
will
you
net
from
the
sale?
Again,
your
CENTURY 21
Patty
Snell
sales
associate
will
help
answer
all
of
these
questions
and
more.
However,
you
should
understand
that
there
is
no
"average"
length
of
time
that
you
can
expect
your
home
to
be
on
the
market
before
it
sells.
It
depends
on
many
factors
-
the
condition
of
your
home,
the
number
of
similar
homes
available
in
your
neighborhood,
the
season,
local
economic
conditions,
etc.
In a
buyer's
market,
for
instance,
the
period
of
time
between
listing
and
closing
may
be
significantly
longer
than
that
enjoyed
in a
seller's
market.
Be
sure
to
factor
this
into
your
timing
and
plans.
The
Offer
To
Purchase
After
several
visits,
a
buyer
may
make
an
offer
to
purchase
your
home.
Usually
presented
by
your
CENTURY 21
Patty
Snell
associate
directly
to
you
-
this
offer
sets
forth
the
terms
under
which
the
buyer
is
prepared
to
purchase.
It
includes
such
details
as
offered
price,
proposed
closing
date,
deposit
amount,
conditions
such
as
financing
and
chattels
and
fixtures
to
be
included
in
the
purchase.
A
serious
offer
should
be
accompanied
by a
deposit
-
often
in
the
5%
to
10%
range.
If
the
offer
is
accepted,
the
deposit
is
held
until
closing
day.
It
is
then
applied
to
the
purchase
price.
An
offer
also
generally
carries
a
time
limit.
If
you
fail
to
respond
within
the
specified
time
frame,
the
offer
expires.
Depending
on
the
buyer's
strategy,
the
time
limit
could
be
as
long
as a
week
or
two,
or
as
short
as a
few
hours.
The
Counter
Offer
As
the
seller,
you
must
respond
within
the
specified
time
period
in
order
to
keep
the
offer
alive.
You
have
three
options.
You
can:
- Accept the offer as is
- Submit a counter-offer
- Reject the offer entirely
If
the
buyer
has
made
a
serious
offer,
most
vendors
usually
try
to
negotiate
the
terms
by
submitting
a
counter-offer.
In
your
counter-offer,
you
can
propose
a
new
price,
a
different
closing
date,
or
the
inclusion
or
exclusion
of
chattels
or
fixtures
that
may
or
may
not
have
been
listed
in
the
original
offer.
Like
the
buyer's
offer
to
purchase,
you
may
also
stipulate
an
expiry
time
and
date.
Once
the
counter
offer
is
made,
now
your
buyer
has
the
same
options
- to
accept
your
counter-offer,
to
submit
his
or
her
own
counter-offer,
or
to
reject
it
entirely
and
walk
away.
Both
you
and
your
buyer
can
submit
as
many
counter-offers
as
you
wish
until
agreement
is
reached
or
one
party
chooses
to
end
the
negotiations.
The
Conditional
Offer
While
you
might
strike
a
deal
in
principle
with
a
buyer,
loose
ends
- in
the
form
of
"conditions"
-
may
have
to
be
tidied
up
before
the
sale
can
be
completed.
A
conditional
offer
is
one
in
which
the
sale
of
the
property
is
agreed
to
by
both
buyer
and
seller,
subject
to
outstanding
conditions
being
met
by
the
appropriate
party.
A
buyer's
ability
to
successfully
obtain
mortgage
financing,
a
satisfactory
home
inspection
or
the
sale
of
the
buyer's
current
home
within
a
prescribed
period
of
time
are
all
conditions
which
might
affect
the
final
outcome
of
the
sale.
If
the
conditions
are
satisfied
within
the
allotted
time
frame,
the
offer
becomes
"firm
and
binding".
If
not,
the
deal
is
off,
and
the
deposit
is
returned
to
the
buyer.
As
the
seller,
don't
put
yourself
in
the
position
of
facing
a
lengthy
period
of
legal
limbo.
Add
an
escape
clause
to
your
counter-offer
- if
another
acceptable
offer
is
presented
while
you're
waiting
for
conditions
to
be
met,
the
first
buyer
must
either
waive
the
condition
and
close
the
sale,
or
forfeit
the
deal.
What's
Included
and
What's
Excluded?
Make
a
checklist.
Complete
the
one
below,
for
your
convenience
Use
this
checklist
to
itemize
what
you
will
include
when
you
sell
your
house.
You
can
print
a
few
copies
to
give
prospective
buyers
once
your
home
is
on
the
market
just
click
on
Print
Version
below

|
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Kitchen |
|
Living room |
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|
Stove |
|
Dining room |
|
|
Refrigerator |
|
Family room |
|
|
Dishwasher |
|
Kitchen |
|
|
Microwave |
|
Bedroom 1 |
|
|
Laundry |
|
Bedroom 2 |
|
|
Washer |
|
Bedroom 3 |
|
|
Dryer |
|
Bedroom 4 |
|
|
Bathrooms |
|
Bathrooms |
|
|
Specialty mirrors |
|
Hallways |
|
|
Specialty fixtures |
|
Other |
|
|
Chandeliers & Light Fixtures |
|
Other (specify rooms, if necessary) |
|
|
Living room |
|
Central vacuum system |
|
|
Dining room |
|
Carpeting |
|
|
Family room |
|
Air conditioner's) |
|
|
Kitchen |
|
Ceiling fan's) |
|
|
Bedroom 1 |
|
Alarm system |
|
|
Bedroom 2 |
|
Security grills |
|
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Bedroom 3 |
|
Humidifier |
|
|
Bedroom 4 |
|
Freezer |
|
|
Bathrooms |
|
Above-ground swimming pool |
|
|
Hallways |
|
Pool heater |
|
|
Other |
|
Lawn furniture/ swing set |
|
|
Window Treatments |
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Garage door opener |
|
|
(blinds, curtains, valences) |
|
Other |

Closing
Day
Mutually
agreed
between
buyer
and
seller
and
recorded
in
the
offer,
closing
day
is
the
day
when
money,
title
and
(usually)
keys
change
hands.
The
possession
date
Or
the
day
that
you
are
actually
required
to
vacate
the
premises
and
hand
your
keys
over
to
the
new
owners
-
may
not
always
coincide
with
your
closing
date,
and
should
also
be
written
into
the
off.
Planning
Your
Move
Moving
can
be
hectic
at
the
best
of
times.
But
with
a
little
bit
of
planning,
you
can
avoid
much
of
the
trauma!
Here
are
some
pointers
to
keep
in
mind:
- Contact two or three movers for estimates and details of what is included in their service. A mover may have to visit your current home to discuss special problems which may arise in moving your furnishings.
- Be precise in contracting for the various services a mover may offer. Make sure that everything is clearly written into the offer.
- Find out whether the mover's insurance covers your furnishings while in transit. If not, check your own insurance coverage
- If you live in an apartment building, reserve the elevator for the day and time of your move
- Send change of address notices to your service suppliers, magazines and newspapers, doctor and dentist, friends and relatives
- If you are moving to a different city, collect important records from schools, doctors, dentists, lawyers and your safe deposit box.
Site Update/s:
"Each Office is Independently Owned and Operated".
Copyright © 1996 - 2007 CENTURY 21 Patty Snell &
Associates "GOLD STANDARD TEAM". All Rights Reserved.
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